Great Plains Trust
Great Plains Trust had just unveiled a refreshed brand and was looking for a creative partner to help bring it to life across the organization. We stepped in to fine-tune the brand across a range of media—developing a cohesive illustration style and animating it to help share their story in a dynamic, engaging way.
We created a soft, welcoming illustration style to highlight their down-to-earth nature and Midwest values, and paired it with clean, inviting animation to help bring their brand personality to life.
We believe this resulted in something that genuinely reflects who they are and clearly tells their story.
The main goal of the animation was to explain what Great Plains Trust does. Trust services can be complex and sometimes confusing, but with clean, thoughtful animation, we were able to clearly and simply communicate who they are and what they do.
Credits
Honeystreet
Derek Digton – Illustration
Taylor Loewen – Animation